From the first page of Google Image results for the search term "Gen-Y workplace"
In the introduction to Younger Than Jesus: The Reader, Brian Sholis writes:
Examine the surface of this topic and one encounters marketers and management gurus. The former group hopes to capitalize on the fact that members of the millennial generation were raised during a period of nearly uninterrupted Western prosperity and accelerating economic development around the world. They have established sophisticated ways to counter the increasing sophistication of the young consumers they covet. They wrestle with appealing to a group whose relationship to the world at large is mediated, thanks to computers, in ways unlike any previous generation. The latter group wants to help corporations to bridge the social and cultural gap that runs alongside the generational divide. These writers attempt to explain how the millennial generation’s values and mores shape its attitude toward work. Both the marketers and the managers seek to integrate young people into adult society as seamlessly as possible, turning them into competent, amiable workers and reliable consumers.
What does this literature look like? A quick glance around the web reveals YPulse.com, a site that offers information about “youth marketing to teens, tweens & Generation Y”; the Generation Relations blog, the most recent post to which is titled “The Booming Gen Y Narcissism Epidemic”; DrivenLeaders.com, which offers “thoughts, insights, and refelections [sic] for emerging leaders of Generation Y”; and the Personal Branding Blog, written by “the leading personal branding expert for Gen-Y.”
For many in the art world, delving into this material is like entering Alice’s wonderland: the material encountered on these sites is both fascinating and faintly abhorrent. And yet this is by far the most popular literature on the Millennial Generation. A simple but difficult-to-answer question arose during the research for the exhibition catalogue: In surveying the work created by artists of this generation and attempting to identify its salient characteristics, how necessary is it to be familiar with the ideas of these marketers and managers?
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