"World on a Wire"

With Hyundai Motor

“World on a Wire” poster, designed by Yehwan Song.

Hyundai Motor Company and Rhizome of the New Museum have announced a partnership that will see both entities supporting innovative digital art endeavors and exhibitions through 2022. This collaboration is an extension of Hyundai’s art and culture initiatives, built upon long-standing partnerships with global art institutions. The partnership with Rhizome of the New Museum allows Hyundai to tap into the cultural institution’s unique focus in championing digital art and online exhibitions.

At outset, this partnership will be anchored by “World on a Wire,” a new group exhibition which premiered on January 28, 2021, simultaneously at the Hyundai Motorstudio in Beijing and on the “World on a Wire” official website,

“World on a Wire” explores artistic practices engaged with emergent born-digital technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). The exhibition presents what could be considered artist-made synthetic life forms and explores the possibilities and poetics of simulation. The website and gallery exhibition feature 11 works, of which 7 are commissions, by global artists.

Participating artists include:
Mariia Fedorova
LU Fei & LEI Jianhao
JooYoung Oh
Sascha Pohflepp (1978-2019), Matthew Lutz, and Alessia Nigretti
Pete Jiadong Qiang
Tabor Robak
Rachel Rossin
Timur Si-Qin
Theo Triantafyllidis
YE Nan
ZZYW (Zhenzhen Qi & Yang Wan)

Gallery exhibitions will be held at Hyundai Motorstudio locations across the globe—creative spaces that convey the company’s innovative views of future mobility and lifestyles. Tour dates are as follow:
• Hyundai Motorstudio Beijing (January 28 – April 5, 2021)
• Hyundai Motorstudio Moscow (April 1 – July 4, 2021)
• Hyundai Motorstudio Seoul (May 7 – August 8, 2021)

Please visit, a generative website designed by Yehwan Song, to explore works and find related public events throughout the exhibition run.

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