To promote bicycle safety, the New Museum Store and Safe Streets Fund teamed up with the renowned artist KAWS to produce a limited-edition helmet. Safe Streets Fund has given away over seventy-five thousand helmets in an effort to raise awareness about the importance of wearing helmets while riding a bicycle. In celebration of the launch of KAWS Limited Edition Helmet, the Store will be giving away seventy-five KAWS-designed Bern helmets through a random selection. The giveaway will take place at the Store’s StreetFest booth.
Sponsored by Safe Streets Fund. Produced by New Museum Store.