Andrea Wolf, Weather has been nice, 2013–ongoing (still). Generative video installation, dimensions variable. Courtesy the artist
NEW INC, the New Museum’s incubator for art, design, and technology, is a testing ground for new ideas. It brings together forward-thinking artists, fashion designers, musicians, virtual reality filmmakers, product designers, software developers, architects, and more to develop creative projects and businesses that respond to our present moment and point the way toward the future. A collaborative, interdisciplinary program for individual practitioners and new businesses alike, NEW INC incubates the growth and development of projects that blur the line between culture and commerce.
Public Beta, NEW INC’s second annual end-of-year showcase, takes its name from the world of rapid prototyping in software development and is inspired by the tech mantra “release early, release often”—a strategy for getting real-world, real-time feedback on nascent products. Often, these products are raw and unfinished, and it is only through public input and interaction that they can progress and move forward.
Over the course of twelve months, NEW INC members work to develop their projects and businesses in the private, shared workspace at 231 Bowery. Public Beta offers an opportunity for members to present their work to the broader public, stress test works in progress, gain input from audiences, and engage with new viewers and potential customers. This lab-like environment is a space for beta testing new products, virtual reality experiences, installations, and performances, and offers audiences a glimpse at what has been incubating at NEW INC this past year.
THE CRITICAL MARKETPLACE
From subtly critical gestures to objects enabled by new design and manufacturing processes, the products on display in the Critical Marketplace demonstrate how artists and designers are using the market to test and spread their ideas about the world.
Featuring: bhold, Michelle Cherian, Telfar Clemens, Patrick Delorey, exonemo, HE+HU, Luisa Pereira, and Pinkhouse
The artists, filmmakers, designers, and storytellers whose work is presented in the Virtualities section exploit virtual reality’s ability to immerse viewers in a different world—instantly transporting them to far-flung places. Some of the locales depicted here include: the electric streets of Dakar, Senegal; a terrifying war zone; the quiet depths of outer space; and strange and surreal environments of the creator’s own devising.
Featuring: Carbon Pictures, HYPER.ZONE, Eliza McNitt, Rachel Rossin, Charles Sainty, Sensorium Works, and Stocktown Films
Part 2: August 4–7, 12–5 PM
VARIATIONS / INSTALLATIONS
This section features a wide range of performances and installations that strive to reconnect us with our senses, our bodies, and the natural world—yet, all the while, they rely on technologically mediated methods such as futuristic wearable devices, bio-feedback and motion sensors, and augmented reality or sound-enhanced meditation techniques.
Featuring: MJ Caselden, Parc Office, Lisa Park, Miriam Simun, Carlo Van de Roer, VolvoxLabs, Andrea Wolf, and Karolina Ziulkoski
William K. Bowes, Jr. Foundation
William Randolph Hearst Foundation
Programs for Women Creatives and Entrepreneurs
Kate Spade & Company Foundation
Jonathan D. Lewis Foundation
Emily Hall Tremaine Foundation
New York State Council on the Arts
Networks and Friends
NEW INC Founding Support
The establishment of NEW INC was made possible through the generosity of numerous supporters, including the New Museum Board of Trustees. Leading support was provided by:
New York City Department of Cultural Affairs
New York City Council
David B. Heller and Hermine Riegerl Heller
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