New Ideas CityHello Museum

KAWS Limited Edition Helmet to benefit New Museum

To promote bicycle safety, the New Museum Store and Safe Streets Fund teamed up with the renowned artist KAWS to produce a limited-edition helmet. Safe Streets Fund has given away over seventy-five thousand helmets in an effort to raise awareness about the importance of wearing helmets while riding a bicycle. In celebration of the launch of KAWS Limited Edition Helmet, the Store will be giving away seventy-five KAWS-designed Bern helmets through a random selection. The giveaway will take place at the Store’s StreetFest booth.

Sponsored by Safe Streets Fund. Produced by New Museum Store.