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IDEAS CITY World Café Workshops

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IDEAS CITY Workshop, New Museum, New York, 2012

Session 1: 10 AM–12:30 PM
Session 2: 2–4:30 PM

Six IDEAS CITY Workshops (divided into two sessions) are dedicated to Untapped Capital. Community advocates, entrepreneurs, designers, branding experts, artists, and theorists lead two sessions (morning and afternoon). The Workshop topics include place-making, neighbors, preservation, and networks on the Bowery. At the end of each session, moderators and participants report on the results and implications of their session, followed by a discussion among participants.

Rogan Kersh, Provost of Wake Forest University and former Dean of NYU’s Wagner School of Public Service, hosts the IDEAS CITY Workshops directed in a World Café format. World Café is an innovative “group-sourcing” practice, enabling successive small groups to focus on aspects of a particular issue. A topic is broken into sub-questions, each addressed at one table in the “café”; after a set period of small group conversation, participants move to a different table, where each moderator summarizes the previous conversation and opens a new discussion. Through multiple rounds, each component is thoroughly aired, and each participant has an opportunity to address different questions.

Workshop Sessions

Session 1: 10 AM–12:30 PM
1. Bridging Constituencies: How to connect landlords, developers, citizens, non-profits, businesses, and government (led by Dan Barasch, Cofounder of the LowLine)
2. Identifying the Neighbors: Who are they? How can we meet them? What can we accomplish together? (led by Tamara Greenfield, Executive Director of Fourth Arts Block)
3. Tools for Change: Crowdsourcing, community activism, and art initiatives (led by Adam Greenfield, Founder and Managing Director of Urbanscale)

Session 2: 2–4:30 PM
1. Branding the Bowery: Creating a sense of place (led by Jason DeLand, Cofounder of Anomaly)
2. Bowery/Highway: Slowing the traffic, finding the content (led by Claire Weisz, Founding Principal of WXY Architecture + Urban Design)
3. Criteria for Preservation: Moving forward while retaining a history; What stays, what’s needed, what are the goals? (led by Rob Hollander, Cofounder of the Lower East Side History Project)

RSVP required and spaces limited. To RSVP please send an email specifying which session(s) you would like to attend to

Workshop Leaders

Dan Barasch
Dan Barasch is Cofounder of the Lowline, a plan to build the world’s first underground park beneath the Lower East Side of Manhattan. He formerly led strategic partnerships at PopTech, held several strategic roles at Google, and worked in small business development within New York City government.

Jason DeLand
Jason DeLand is Cofounder of Anomaly—a difficult to define but exciting company located in New York, London, Amsterdam, Toronto, and Shanghai. Clients include Converse, Google, Budweiser, Diageo, Dick’s Sporting Goods, Nike, and P&G.

Adam Greenfield
Adam Greenfield, Founder and Managing Director of Urbanscale, is an advocate for the human-centered design of technological systems. He is the author of Everywhere: The Dawning of the Age of Ubiquitous Computing (2006). He teaches at New York University’s Interactive Telecommunications program.

Tamara Greenfield
Tamara Greenfield is Executive Director of Fourth Arts Block (FABnyc). Under her leadership, FABnyc has become a thriving neighborhood-wide arts leader, preserving the heritage and energy of the East Village/Lower East Side. She is also Cofounder and Director of the Naturally Occurring Cultural District Working Group (NOCD-NY).

Rob Hollander
Rob Hollander is Cofounder of the Lower East Side History Project, a community activist, and Secretary of the Chinatown Working Group, a community planning effort bringing together fifty-three local Chinatown organizations. He blogs on urban planning at

Claire Weisz
Claire Weisz is a founding principal of WXY Architecture + Urban Design and Cofounder of the Design Trust for Public Space. She is on the faculty of NYU Wagner School of Public Service. WXY has earned top honor awards from the Waterfront Center and the AIA.

Categories: Workshop
Participating Organizations: New Museum

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